My work

Solving healthcare challenges with creativity

Building a healthier world starts with addressing global health challenges. From mental health crises to chronic conditions, we need solutions that meet everyday health needs. Healthcare and life sciences organizations are answering the call by creating innovative technologies that touch millions of lives, deliver more personalized health experiences, and drive better health outcomes worldwide.

But even the most evidence-based solutions need clear, trustworthy communication to truly change lives. That’s where creativity comes in. I use strategic, empathetic storytelling to design marketing materials that build credibility and clearly convey your product’s value enabling healthcare professionals to make informed decisions and improve patient outcomes.

Check out my work below.

Building stories brands love

Littmann® Stethoscopes

I partnered with 3M to evolve every aspect of the Littmann® brand, including content strategy, SEO-optimized web copy, tagline, messaging, positioning, and art direction.

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Solventum

I worked with EY and 3M to bring the Solventum brand to life in the U.S. and Europe. Our team created clear, engaging content about solutions like advanced wound care, medical wearables, surgical supplies, and more.

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Freestyle Libre 2 & 3

I helped Abbott differentiate between FreeStyle Libre 2 and FreeStyle Libre 3 by creating targeted patient personas. These easy-to-use tools enabled the sales team to guide healthcare professionals in matching the right product to the right patient.

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Darbo US

I crafted warm, inviting Instagram copy to introduce Darbo’s U.S. audience to its rich heritage and fruit-first philosophy. Every post told the story of how Darbo’s exquisite fruit creations make their way to breakfast tables near and far.

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Clients

I work closely with our clients to help them consistently and compellingly tell their brand story. By combining strategy with creativity, I help them tackle health challenges, create deeper connections with their audiences, and drive measurable results.

Discover some of my clients who share my purpose.

Advertising agencies

  • gHg | greyhealthgroup (Trumenba)
  • Grey (Olumiant and Verzenio)
  • Saatchi & Saatchi Wellness (Freestyle Libre 2 & 3, Imbruvica, Onivyde, Qulipta, Somatuline Depot, Talzenna, Ubrelvy, Veozah, and Walgreens)
  • Webit Interactive (Darbo US)

Healthcare companies:

  • Abbott
  • AbbVie
  • Astellas
  • Eli Lilly
  • Ipsen
  • Pfizer
  • Solventum

Others:

  • EY
  • Persado

Therapeutic and disease areas

Chronic inflammatory disorder

  • Rheumatoid arthritis

Diabetes mellitus

  • Type 1
  • Type 2

Medical devices

  • Advanced wound care
  • Continuous glucose monitoring systems
  • Diagnostics
  • I.V. site management
  • Littmann® Stethoscopes
  • Medical wearables
  • Surgical solutions

Neurological disorder

  • Migraine

Oncology

  • Carcinoid syndrome
  • gBRCA-mutated, HER2- breast cancer that is locally advanced or metastatic
  • Gastrointestinal and pancreatic neuroendocrine tumors
  • HR+, HER2– metastatic breast cancer
  • Metastatic pancreatic ductal adenocarcinoma

Patient support programs

  • IMBRUVICA® By Your Side
  • IPSEN CARES®

Vaccines

  • Meningococcal Group B vaccine

Women’s health

  • Menopause

Work with me

I'm on a mission to make medical and health information easy to understand for everyone, everywhere.
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