Services

Industries: Healthcare and Life Sciences (including Pharmaceuticals, Biotechnology, and Medical Devices)

Health literacy matters in a modern world

I’m working hard to simplify health information for everyone, everywhere. In fact, the Centers for Disease Control and Prevention (CDC) estimates that nearly 9 out of 10 U.S. adults struggle to understand and use personal and public health information. Limited health literacy can lead to worse health outcomes, strain the health care system, and increase cost of care.

That’s why it’s important for healthcare companies to design health information that is clear, compassionate, and actionable. By creating easy to understand materials, healthcare professionals can empower patients to make more informed decisions about their health, improve treatment adherence, and ultimately enhance outcomes.

Clear and compassionate health information can bridge the gap between complex medical terms and patients’ understanding, fostering better patient-provider communication and improving overall health literacy.

5 ways I can support you​

You’re not alone in your content creation journey. From planning content to refining messages, I can help you every step of the way.

Content strategy & development

  • Conduct content audits and gap analyses to identify opportunities for engagement and education
  • Develop tailored content roadmaps that align with your brand’s mission, audience needs, and business goals
  • Collaborate with subject matter experts and cross-functional teams to ensure content strategy is integrated across all touchpoints

Copywriting & content creation

  • Translate complex medical and technical information into clear, compelling copy for diverse audiences
  • Craft on-branded materials that are empathetic, consumer-friendly, and FDA-compliant
  • Write and edit content across multiple channels, including web, print, video, and more

Regulatory, compliance & quality

  • Ensure all content meets HIPAA, FDA, OPDP, and EMA standards, and follows AP, AMA, and Chicago style guidelines
  • Collaborate with MLR and legal teams to streamline the review process in Veeva Vault
  • Maintain scientific accuracy, provide annotations, and ensure brand consistency

Marketing & communications

  • Build brand awareness and loyalty through value-driven storytelling
  • Create messaging frameworks, concepts, and pitches that resonate with both HCPs and patients
  • Plan and execute integrated campaigns across digital and traditional mediums

Product marketing & sales enablement

  • Develop product sheets and tools that clearly explain your product’s clinical benefits, key features, and safety profile
  • Craft product-focused content like pitch decks to help sales teams close gaps and drive growth
  • Support go-to-market strategy with targeted messaging and launch materials

Channels

I develop high-quality marketing copy for healthcare professionals and consumers across channels, including:

Print

  • Flyers
  • Brochures
  • Print ads
  • Direct mail
  • Sales aids
  • Booth displays
  • Patient education
  • Product fact sheets

Digital

  • SMS
  • Web pages
  • Landing pages
  • Emails
  • Paid social ads
  • Digital banners
  • Interactive IVAs
  • Video scripts

Thought leadership

  • Articles
  • White papers
  • Brand messaging guides

Work with me

I'm on a mission to make medical and health information easy to understand for everyone, everywhere.
Join me